Pre-orders / Crowdfunding
Our company was born through a crowdfunding campaign, where customers pledged money first. I'm very supportive of this business model, because it helps small businesses and individuals bring big ideas to life (or scrap them early before wasting resources on something the market doesn't want yet). One of my favorite shops is Betabrand, because they come up with some cutting-edge designs through the crowdfunding model. Kickstarter, the largest crowdfunding platform, has launched 164,343 projects totaling 4.3 billion USD as of June 4, 2019.